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1.
Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2008
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.82 V50E, ...

2.
Purchase behaviour for selected household items : a study of rural and urban homemakers by
Edition: Family Resource Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2011
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (1)Location, call number: T 658.834 I-2P.

3.
Study of consumers' preferences towards organized and unorganized food retail stores in Ludhiana city by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2010
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.834.3 S34S, ...

4.
Study of perception and attitude of farmers and agri firms of Punjab towards commodity finance by
Edition: Business Managemnt
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2010
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.834.3 J46S, ...

5.
Study of decision making process among rural and Urban consumers with respect to purchase of consumer durable by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2010
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.834.2 B21S, ...

6.
Customer expections and preceptions regarding service quality in organised retail stores in Ludhiana by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2011
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.834.2 G46C, ...

7.
Food packaging & its influence on consumer perception &purchase beh by
Edition: Agribusiness
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2014
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (1)Location, call number: T658.834.2 S12F.

8.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 2011
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: BM 658.83 B36H.

9.
Breakthrough food product innovation : through emotions research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam Elsevier 2012
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 338.476.413 L91B.

10.
Consumer Behavior by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Perason 2016
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.834 S19C.

11.
Consumer Behavior by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2019
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.834 S19C.

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