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1.
Indian consumers; studies and cases for marketing decisions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay Tata McGraw-Hill 1973
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.87 M52I.

2.
Corpgrate indentity: a study of Indian consumer awareness about various companies offering brands of selected products by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana P. A. U. 1995
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: PR 658.834.2 D31C, ...

3.
Study of the factors influencing the choice of domestic versus foreign brands : role of consumer patriotic appeal by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 1996
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.834.2 S27S, ...

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