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1.
Services marketing ; integrating customer focus across the firm by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi 2003
Availability: Items available for loan: Mohinder Singh Randhawa Library (2)Location, call number: 658.8 Z-3S, ...

2.
Market orientation and service quality : a study of private sector banks in Ludhiana by
Edition: Business Managment
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2006
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.838.332.13 S61M, ...

3.
Value- based marketing for bottom-line success; 5 steps to creating customer value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi 2004
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.834 D28V.

4.
Service management and marketing : a customer relationship management approach by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore 2000
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.834 G90S.

5.
Award-winning customer service : 101 ways to guarantee great peformance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning 2011
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.8 E88A.

6.
Service management and marketing : a customer management in service competition by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India 2012
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: BM 658.834 G90S.

7.
Customer service pocket book by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida UP Gopsons papers ltd. 2007
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.8 N47C.

8.
Customer Mania by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Harper Collins 2006
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.8 B60C.

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