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1.
Essence of services marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India 2001
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.8 P28E. Not available: Mohinder Singh Randhawa Library: Checked out (1).

2.
Services marketing ; integrating customer focus across the firm by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi 2003
Availability: Items available for loan: Mohinder Singh Randhawa Library (2)Location, call number: 658.8 Z-3S, ...

3.
Service management and marketing : a customer relationship management approach by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore 2000
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.834 G90S.

4.
Service management and marketing : a customer management in service competition by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India 2012
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: BM 658.834 G90S.

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