| 000 | 00893nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s1997 xx 000 0 und d | ||
| 082 | _aT 659.143 B51V | ||
| 100 | _aBHANGOO, Gulneet | ||
| 245 | 0 | _aViewers' perceptions of prime time T. V.advertisements | |
| 250 | _aJournalism, Languages and Culture | ||
| 260 |
_aLudhiana _bPAU _c1997 |
||
| 300 | _a83, 12L | ||
| 520 | _aIt was found that commercial breaks in between prime time TV programmes were disliked by most of the respondents However, most ads telecast before and after the prime time programmes were perceived as entertaining and informative by a large number of the | ||
| 650 | _aADVERTISING -- TELEVISION PROGRAMS | ||
| 653 | _aADVERTISEMENT | ||
| 653 | _aADVERTISING -- TELEVISION PROGRAMS | ||
| 653 | _aDISCONTENT | ||
| 653 | _aEXPLOITATION | ||
| 653 | _aPERCEPTIONS | ||
| 653 | _aTELEVISION | ||
| 942 |
_2ddc _cT |
||
| 999 |
_c115149 _d115149 |
||