000 | 00480nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 170101s1997 xx 000 0 und d | ||
082 | _a659.196 418 75 K13C | ||
100 | _aKATHURIA, Mridu | ||
245 | _aComparative analysis of advertising campaigns of soft drinks: a case study of Coke and Pepsi advertisements | ||
260 |
_bLudhiana _c1997 |
||
300 | _a62,6L | ||
650 | _aADVERTISING -- SOFT DRINK INDUSTRY | ||
653 | _aADVERTISING -- SOFT DRINK INDUSTRY | ||
942 |
_2ddc _cT |
||
999 |
_c115387 _d115387 |