000 00480nam a2200145Ia 4500
008 170101s1997 xx 000 0 und d
082 _a659.196 418 75 K13C
100 _aKATHURIA, Mridu
245 _aComparative analysis of advertising campaigns of soft drinks: a case study of Coke and Pepsi advertisements
260 _bLudhiana
_c1997
300 _a62,6L
650 _aADVERTISING -- SOFT DRINK INDUSTRY
653 _aADVERTISING -- SOFT DRINK INDUSTRY
942 _2ddc
_cT
999 _c115387
_d115387