000 00389nam a2200145Ia 4500
008 170101s1999 xx 000 0 und d
082 _a659.1 M29A
100 _aMANENDRA, Mohan
245 0 _aAdvertising management : concepts and cases
260 _bNew Delhi
_c1999
300 _a418p
650 _aADVERTISING -- MANAGEMENT
653 _aADVERTISING -- MANAGEMENT
942 _2ddc
_cB
999 _c118245
_d118245