000 00466nam a2200157Ia 4500
008 170101s2001 xx 000 0 und d
082 _aCOBS 658.827 K12T
100 _aKapoor, Jagdeep
245 0 _a24 brand mantras: finding a place in the minds and hearts of consumers
260 _aNew Delhi
_bResponse Books
_c2001
300 _a21cm. 111
650 _aBRAND NAME PRODUCTS
653 _aBRAND NAME PRODUCTS
653 _aCUSTOMER RELATION
942 _2ddc
_cB
999 _c123503
_d123503