000 00793nam a2200193Ia 4500
008 170101s2006 xx 000 0 und d
082 _aT 646.407 B51I
100 _aBHATNAGAR, Ruchi
245 0 _aImpact of marketing forces on apparel usage of adolescent girls in Punjab
250 _aClothing and Textiles
260 _aLudhiana
_bPAU
_c2006
300 _a127L
520 _aThe present investigation was conducted to study the impact of marketing forces on apparel usage of adolescent girls in Punjab. The locale of the study was rural and urban areas of the Doaba, Majha and Malwa zones of Punjab. Data were collected through su
650 _aCLOTHING AND DRESS
653 _aCLOTHING AND DRESS
653 _aGIRLS -- COSTUMES
653 _aYOUTH AS CONSUMERS
942 _2ddc
_cT
999 _c128750
_d128750