000 00799nam a2200193Ia 4500
008 170101s2008 xx 000 0 und d
082 _aT 658.838.668 B51S
100 _aBhupinder Jit
245 0 _aStudy of brand awareness and brand loyalty towards hair shampoos in ludhiana city
250 _aBusiness Management
260 _aLudhiana
_bPAU
_c2008
300 _a29CM; 61L
520 _aThe study was conducted to know the brand awareness and brand loyalty towards hair shampoos in Ludhiana city. To achieve the objectives, a total of 90 respondents were selected from three different localities according to their plot sizes. Convenience sam
650 _aHAIR -- SHAMPOOING
653 _aBRAND CHOICE
653 _aBRAND PREFERENCES
653 _aHAIR -- SHAMPOOING
942 _2ddc
_cT
999 _c129101
_d129101