| 000 | 00867nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2008 xx 000 0 und d | ||
| 082 | _aT 658.827 L92S | ||
| 100 | _aLuthra, Nitesh | ||
| 245 | 0 | _aStudy of various components of brand equity of the selected product | |
| 250 | _aBusiness Management | ||
| 260 |
_aLudhiana _bPAU _c2008 |
||
| 300 | _a29cm. : 56L. | ||
| 520 | _aThe present study entitled "A study of various components of brand equity of the selected product" was carried out with the objective of studying various parameters like overprice, satisfaction, brand image, etc of the cellular phone category. Further, br | ||
| 650 | _aBRAND EQUITY | ||
| 653 | _aBRAND ASSOCIATIONS | ||
| 653 | _aBRAND CHOICE | ||
| 653 | _aBRAND EQUITY | ||
| 653 | _aBRAND EXTENSION | ||
| 653 | _aOVERPRICE | ||
| 653 | _aPRODUCT MANAGEMENT | ||
| 942 |
_2ddc _cT |
||
| 999 |
_c129158 _d129158 |
||