| 000 | 00841nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2009 xx 000 0 und d | ||
| 082 | _aT 659.196.87 W22R | ||
| 100 | _aWasan Divakar | ||
| 245 | 0 | _aRole of Point of Purchase displays in Marketing of Garments | |
| 250 | _aBusiness Management | ||
| 260 |
_aLudhiana _bPAU _c2009 |
||
| 300 | _a29cm; 54L | ||
| 520 | _aThe study was conducted to understand and compare the role of point of purchase (POP) displays in creating awareness about the brand and impulsive purchase in organized and unorganized apparel retail counters. Five retail outlets were selected from organi | ||
| 650 | _aPOINT OF PURCHASE ADVERTISEING | ||
| 653 | _aADVERTISING, POINT OF SALE | ||
| 653 | _aBRAND AWARENESS | ||
| 653 | _aPOINT OF PURCHASE ADVERTISEING | ||
| 653 | _aRETAIL TRADE | ||
| 942 |
_2ddc _cT |
||
| 999 |
_c129362 _d129362 |
||