| 000 | 00894nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2008 xx 000 0 und d | ||
| 082 | _aT 659.13 T16W | ||
| 100 | _aTarundeep | ||
| 245 | 0 | _aWomen in print advertisements - Their role portrayal and its effect on purchase intention of women" | |
| 250 | _aBusiness Management | ||
| 260 |
_aLudhiana _bPAU _c2008 |
||
| 300 | _a29cm; 57L | ||
| 520 | _aThis study tries to find out the effect of different role portrayals of women in print media on the purchase intention of women. For that purpose it identifies three print advertisements each using one of the three selected role portrayals for which the e | ||
| 650 | _aFINANCIAL STATMENTS | ||
| 653 | _aACCOUNTING | ||
| 653 | _aADVERTISING | ||
| 653 | _aFINANCIAL STATMENTS | ||
| 653 | _aSTOCKS | ||
| 653 | _aWOMEN CONSUMERS | ||
| 653 | _aWOMEN IN ADVERTISING | ||
| 942 |
_2ddc _cT |
||
| 999 |
_c129366 _d129366 |
||