| 000 | 00848nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2009 xx 000 0 und d | ||
| 082 | _aT 658.82 P61S | ||
| 100 | _aPiyush | ||
| 245 | 0 | _aStudy of Incentive-Outlay Ratios of FMCG sector in Ludhiana city | |
| 250 | _aBusiness Management | ||
| 260 |
_aLudhiana _bPAU _c2009 |
||
| 300 | _a29cm; 55L | ||
| 520 | _aThe present study was undertaken with the objectives to study the prevaler incentive- outlay ratios in FMCG sector and to understand the consumer preference towards the incentive schemes. For meeting the objectives primary data were collected from organiz | ||
| 650 | _aRETAIL TRADE | ||
| 653 | _aFOOD AND NON - FOOD CATEGORY | ||
| 653 | _aLNCENTIVE - OUTLAY RATIO | ||
| 653 | _aMARKETINGMANAGEMENT | ||
| 653 | _aRETAIL TRADE | ||
| 653 | _aSALE PROMOTION | ||
| 942 |
_2ddc _cT |
||
| 999 |
_c129374 _d129374 |
||