| 000 | 00783nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2014 xx 000 0 und d | ||
| 082 | _aT658.834 K11S | ||
| 100 | _aKalia Gaurav S | ||
| 245 | 2 | _aA study of attitude and buying behaviour of rural and urban customers of counterfiet FMCGs | |
| 250 | _aMarketing Management | ||
| 260 |
_aLudhiana _bP.A.U _c2014 |
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| 300 | _a29cm.;48 | ||
| 520 | _aThe present study was undertaken to study the preferences and attitude of the rural and urban customers of Ludhiana city towards the Counterfeiting FMCG and compare their buying behaviour. For the study, 8 Convenience/Kiryana stores carrying selected FMCG | ||
| 650 | _aCONSUMER ATTITUDE 2.CONSUMER BEHAVIOUR | ||
| 653 | _aCONSUMER ATTITUDE 2.CONSUMER BEHAVIOUR | ||
| 942 |
_2ddc _cT |
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| 999 |
_c130737 _d130737 |
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