| 000 | 00776nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2014 xx 000 0 und d | ||
| 082 | _aT658.834 3 G95I | ||
| 100 | _aSingh, Gunsagar | ||
| 245 | 0 | _aImpulse Purchasing Behaviour: Study of Organised retail Outlets of Ludhi | |
| 250 | _aMarketing Management | ||
| 260 |
_aLudhiana _bPAU _c2014 |
||
| 300 | _a29cm,;31 | ||
| 520 | _aToday, retailers are increasingly making use of various in-store influencers for converting browsers to spenders. However, success depends on how the customers perceive these influencers. The phenomenon of impulse purchasing has been studied in consumer r | ||
| 650 | _aCONSUMER BEHAVIOUR | ||
| 653 | _aCONSUMER BEHAVIOUR | ||
| 653 | _aSTORES,RETAIL - PUNJAB - LUDHIANA | ||
| 942 |
_2ddc _cT |
||
| 999 |
_c130738 _d130738 |
||