| 000 | 00478nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2008 xx 000 0 und d | ||
| 082 | _aBM 658.82 S28B | ||
| 100 | _aSENGUPTA, Subroto | ||
| 245 | 0 | _aBrand positioning : strategies for competitive advantage | |
| 250 | _a2nd | ||
| 260 |
_aNew Delhi _bTata McGraw-Hill Publishing _c2008 |
||
| 300 | _a23cm. : 299 | ||
| 650 | _aBRAND NAME PRODUCTS -- MARKETING | ||
| 653 | _aBRAND NAME PRODUCTS -- MARKETING | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c140284 _d140284 |
||