| 000 | 00465nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2009 xx 000 0 und d | ||
| 082 | _aBM 658.82 K24S | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 | 0 | _aStrategic brand management : building, measuring, and managing brand equity | |
| 250 | _a3rd | ||
| 260 |
_aNew Delhi _bDorling Kindersley (India) _c2009 |
||
| 300 | _a24cm. : 714 | ||
| 650 | _aBRAND MANAGEMENT | ||
| 653 | _aBRAND MANAGEMENT | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c140294 _d140294 |
||