000 | 00465nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 170101s2009 xx 000 0 und d | ||
082 | _aBM 658.82 K24S | ||
100 | _aKeller, Kevin Lane | ||
245 | 0 | _aStrategic brand management : building, measuring, and managing brand equity | |
250 | _a3rd | ||
260 |
_aNew Delhi _bDorling Kindersley (India) _c2009 |
||
300 | _a24cm. : 714 | ||
650 | _aBRAND MANAGEMENT | ||
653 | _aBRAND MANAGEMENT | ||
942 |
_2ddc _cB |
||
999 |
_c140294 _d140294 |