000 00441nam a2200157Ia 4500
008 170101s2008 xx 000 0 und d
082 _aBM 658.8 L14M
100 _aLal, Rajiv
245 0 _aMarketing management : text and cases
250 _a[reprinted]
260 _aNew Delhi
_bTata McGraw-Hill Publishing
_c2008
300 _a24cm. : 812
650 _aMARKETING -- MANAGEMENT
653 _aMARKETING -- MANAGEMENT
942 _2ddc
_cB
999 _c140313
_d140313