000 00327nas a2200121Ia 4500
008 170101s2017 xx 000 0 und d
044 _aU.S.A.
245 0 _aJOURNAL of Marketing
260 _bAmerican Marketing Association
_aChicago
270 _aAmerican Marketing Association
362 _aJan - Dec,1972
942 _2ddc
_cP
999 _c169651
_d169651