000 00809nam a2200193Ia 4500
008 170101s1974 xx 000 0 und d
082 _aT 630.029 R16E
100 _aRam Krishan
245 0 _aEffectiveness of advertising in the promotion of farm inputs
260 _aLudhiana
_bPAU
_c1974
300 _a29cm. 112+22 l
520 _aThe investigation assessed the effectiveness of advertising in the Promotion of Farm Inputs in Ludhiana district of Punjab The study observed that the advertising in general and advertising through print media in particular is one of the potential sources
650 _aADVERTISING -- AGRICULTURE
653 _aADVERTISEMENT
653 _aADVERTISING -- AGRICULTURE
653 _aAGRIL. INPUT: PRINT MEDIA
653 _aEFFECTIVENESS. COMMUNICATION
942 _2ddc
_cT
999 _c19573
_d19573