000 | 00530nam a22001337a 4500 | ||
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008 | 240531b |||||||| |||| 00| 0 eng d | ||
100 | _aShoor, Liza | ||
245 | _aOnline impulse buying: A study of its extent, factors and comparison with in-store impulse buying | ||
260 |
_aLudhiana _bPunjab Agricultural University _c2024 |
||
300 | _a183p. | ||
502 |
_bPh.D _cSchool of Business Administration _gDr. Sandeep Kapur |
||
650 | _aOnline impulse buying, social media, comparative impulse buying, motivators. | ||
942 |
_2ddc _cT |
||
999 |
_c198179 _d198179 |