000 00382nam a2200157Ia 4500
008 170101s1971 xx 000 0 und d
082 _a658.8 M50B
100 _aMCCARTHY, E Jerome
245 0 _aBasic marketing: a managerial approach
250 _a4th ed.
260 _bHomewood, U.S.
_c1971
300 _a884p
650 _aMARKETING
653 _aMARKETING
942 _2ddc
_cB
999 _c47071
_d47071