000 00394nam a2200157Ia 4500
008 170101s1970 xx 000 0 und d
082 _a658.8 B47M
100 _aBERG, Thomas L.
245 0 _aMismarketing; case histories of marketing misfires
260 _bLondon
_c1970
300 _a224p
650 _aMARKETING
653 _aMARKETING
653 _aMARKETING RESEARCH
942 _2ddc
_cB
999 _c49003
_d49003