000 | 00394nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 170101s1970 xx 000 0 und d | ||
082 | _a658.8 B47M | ||
100 | _aBERG, Thomas L. | ||
245 | 0 | _aMismarketing; case histories of marketing misfires | |
260 |
_bLondon _c1970 |
||
300 | _a224p | ||
650 | _aMARKETING | ||
653 | _aMARKETING | ||
653 | _aMARKETING RESEARCH | ||
942 |
_2ddc _cB |
||
999 |
_c49003 _d49003 |