000 00454nam a2200169Ia 4500
008 170101s1972 xx 000 0 und d
082 _a658.8 C70M
100 _aCRANE, Edgar
245 0 _aMarketing communications: decision making as a process of interaction between buyer and seller
250 _a2nd.ed.
260 _bN.Y.
_c1972
300 _a499p
650 _aMARKETING
653 _aDECISION MAKING
653 _aMARKETING
942 _2ddc
_cB
999 _c49813
_d49813