| 000 | 00438nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s1963 xx 000 0 und d | ||
| 082 | _a659.1 L87M | ||
| 100 | _aLUCAS, Darrell Blaine | ||
| 245 | 0 | _aMeasuring advertising effectiveness | |
| 260 |
_bN.Y. _c1963 |
||
| 300 | _a399p | ||
| 650 | _aINDUSTRIAL PUBLICITY | ||
| 653 | _aADVERTISING RESEARCH | ||
| 653 | _aINDUSTRIAL PUBLICITY | ||
| 653 | _aMARKET SURVEYS | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c50558 _d50558 |
||