000 00473nam a2200157Ia 4500
008 170101s1985 xx 000 0 und d
082 _aT 659.196.636.2 S49M
100 _aSUNIL Pal
245 _aMeasuring advertising effectiveness--a case study of Campa Cola
250 _aBusiness Management
260 _aLudhiana
_bPAU
_c1985
300 _a70,13L
650 _aADVERTISING -- CARBONATED BEVERAGES
653 _aADVERTISING -- CARBONATED BEVERAGES
942 _2ddc
_cT
999 _c66930
_d66930