000 00386nam a2200157Ia 4500
008 170101s1974 xx 000 0 und d
082 _a659.1 D97A
100 _aDUNN, S. Watson
245 0 _aAdvertising : its role in modern marketing
250 _a3rd ed
260 _bHinsdale, U.S.
_c1974
300 _a630p
650 _aADVERTISING
653 _aADVERTISING
942 _2ddc
_cB
999 _c68444
_d68444