000 00436nam a2200169Ia 4500
008 170101s1983 xx 000 0 und d
082 _a659.1 K80A
100 _aKLEPPNEER, Otto
245 0 _aOtto Kleppner's advertising procedure
250 _a8th ed.
260 _bEnglewood Cliffs
_c1983
300 _a636p
440 _aPrentice - Hall series in marketing
650 _aADVERTISING
653 _aADVERTISING
942 _2ddc
_cB
999 _c86891
_d86891