000 00414nam a2200157Ia 4500
008 170101s1982 xx 000 0 und d
082 _a658.8 Z-7M
100 _aZOLTNERS, A.A
245 0 _aMarketing planning models.
260 _bAmsterdam
_c1982
300 _a276p
440 _aStudies in the management sciences,v.18
650 _aMARKETING MANAGEMENT
653 _aMARKETING MANAGEMENT
942 _2ddc
_cB
999 _c88329
_d88329