000 00408nam a2200169Ia 4500
008 170101s1986 xx 000 0 und d
082 _a658.83 A11M
100 _aAAKER, David A
245 0 _aMarketing research
250 _a3rd ed
260 _bN.Y.
_c1986
300 _a677p
440 _aWiley series in marketing
650 _aMARKETING RESEARCH
653 _aMARKETING RESEARCH
942 _2ddc
_cB
999 _c92827
_d92827