000 00914nam a2200205Ia 4500
008 170101s1992 xx 000 0 und d
082 _aT 659.196.3 J35P
100 _aJAURA, Nirmal Singh
245 0 _aPreferences of advertisers and reactions of readers about agricultural advertisements in Changi Kheti magazine of PAU Ludhiana
250 _aExtension Education
260 _aLudhiana
_bPAU
_c1992
300 _a60, 11L
520 _aMajority of the readers of the Changi Kheti magazine desired that the advertisements should appear in the magazine and 84 14% of the readers read the advertisements, as majority of the readers after seeing the advertisements in Changi Kheti magazine purch
650 _aADVERTISING -- AGRICULTURE
653 _aADVERTISEMENT -- PRINT MEDIA
653 _aADVERTISING -- AGRICULTURE
653 _aJOURNALIS AGRICULTURAL
653 _aREADERS REACTION
942 _2ddc
_cT
999 _c97263
_d97263