000 00471nam a2200157Ia 4500
008 170101s1992 xx 000 0 und d
082 _aT 659.1 B51S
100 _aBHALLA, Anupama
245 0 _aStudt of comparative advertising with respect to its contents, functions and credibility
250 _aBusiness Management
260 _aLudhiana
_bPAU
_c1992
300 _a134,31L
650 _aADVERTISING COMPARISON
653 _aADVERTISING COMPARISON
942 _2ddc
_cT
999 _c97415
_d97415