000 00525nam a2200169Ia 4500
008 170101s1993 xx 000 0 und d
082 _aT 659.132.095.4 R17A
100 _aRAMPAL, Ashutosh
245 _aAnalytical study of advertising appeals used in the Indian Print media
250 _aBusiness management
260 _aLudhiana
_bPAU
_c1993
300 _a93,11L
650 _aADVERTISING, MAGAZINE -- INDIA
653 _aADVERTISING, MAGAZINE -- INDIA
653 _aADVERTISING, NEWSPAPER -- INDIA
942 _2ddc
_cT
999 _c97811
_d97811