Study of the business model followed by credit card companies - a case study of SBI
Material type: TextPublication details: Ludhiana PAU 2002Edition: Deptt. of Business ManagementDescription: 80, 2 LSubject(s): DDC classification:- T 332.1 B32S
Item type | Current library | Call number | Status | Date due | Barcode | |
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Theses/ Dissertation | Mohinder Singh Randhawa Library | T 332.1 B32S (Browse shelf(Opens below)) | Not for loan | 224060 | ||
Theses/ Dissertation | Mohinder Singh Randhawa Library | T 332.1 B32S (Browse shelf(Opens below)) | Not for loan | 224061 |
An attempt has been made to study the Business Model followed by the Credit Card company and also to analyze the level of satisfaction derived by the credit cardholders from the services being provided. SBI was selected on its willingness to share informa
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