Impact of marketing forces on apparel usage of adolescent girls in Punjab

By:

BHATNAGAR, Ruchi

Material type: Text

TextPublication details: Ludhiana PAU 2006Edition: Clothing and TextilesDescription: 127LSubject(s):

DDC classification:

T 646.407 B51I

Summary: The present investigation was conducted to study the impact of marketing forces on apparel usage of adolescent girls in Punjab. The locale of the study was rural and urban areas of the Doaba, Majha and Malwa zones of Punjab. Data were collected through su

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 646.407 B51I (Browse shelf(Opens below))	Not for loan		248845
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 646.407 B51I (Browse shelf(Opens below))	Not for loan		248846

The present investigation was conducted to study the impact of marketing forces on apparel usage of adolescent girls in Punjab. The locale of the study was rural and urban areas of the Doaba, Majha and Malwa zones of Punjab. Data were collected through su

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