Empirical testing for improving conjoint analysis by Cluster Analysis

By:

Mahajan, Tapun

Material type: Text

TextPublication details: Ludhiana PAU 2014Edition: Marketing ManagementDescription: 29cm,;47Subject(s):

DDC classification:

T658.834.3 M27E

Summary: The research project "Empirical testing for improving conjoint analysis by using cluster analysis" is carried out with the objective of applying conjoint analysis to determine what combination of a limited number of attributes is most influential on respo

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T658.834.3 M27E (Browse shelf(Opens below))	Not for loan		251806

The research project "Empirical testing for improving conjoint analysis by using cluster analysis" is carried out with the objective of applying conjoint analysis to determine what combination of a limited number of attributes is most influential on respo

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