Viewers' perceptions of prime time T. V.advertisements
BHANGOO, Gulneet
Viewers' perceptions of prime time T. V.advertisements - Journalism, Languages and Culture - Ludhiana PAU 1997 - 83, 12L
It was found that commercial breaks in between prime time TV programmes were disliked by most of the respondents However, most ads telecast before and after the prime time programmes were perceived as entertaining and informative by a large number of the
ADVERTISING -- TELEVISION PROGRAMS
ADVERTISEMENT ADVERTISING -- TELEVISION PROGRAMS DISCONTENT EXPLOITATION PERCEPTIONS TELEVISION
T 659.143 B51V
Viewers' perceptions of prime time T. V.advertisements - Journalism, Languages and Culture - Ludhiana PAU 1997 - 83, 12L
It was found that commercial breaks in between prime time TV programmes were disliked by most of the respondents However, most ads telecast before and after the prime time programmes were perceived as entertaining and informative by a large number of the
ADVERTISING -- TELEVISION PROGRAMS
ADVERTISEMENT ADVERTISING -- TELEVISION PROGRAMS DISCONTENT EXPLOITATION PERCEPTIONS TELEVISION
T 659.143 B51V