Viewers' perceptions of prime time T. V.advertisements (Record no. 115149)
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000 -LEADER | |
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fixed length control field | 00893nam a2200229Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170101s1997 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | T 659.143 B51V |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | BHANGOO, Gulneet |
245 #0 - TITLE STATEMENT | |
Title | Viewers' perceptions of prime time T. V.advertisements |
250 ## - EDITION STATEMENT | |
Edition statement | Journalism, Languages and Culture |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Ludhiana |
Name of publisher, distributor, etc. | PAU |
Date of publication, distribution, etc. | 1997 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 83, 12L |
520 ## - SUMMARY, ETC. | |
Summary, etc. | It was found that commercial breaks in between prime time TV programmes were disliked by most of the respondents However, most ads telecast before and after the prime time programmes were perceived as entertaining and informative by a large number of the |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING -- TELEVISION PROGRAMS |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | ADVERTISEMENT |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | ADVERTISING -- TELEVISION PROGRAMS |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | DISCONTENT |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | EXPLOITATION |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | PERCEPTIONS |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | TELEVISION |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Theses/ Dissertation |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
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Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | T 659.143 B51V | 220027 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation | |||||
Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | T 659.143 B51V | 220028 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation |