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Impact of T.V. advertisements on children

MATHUR, Shivani

Impact of T.V. advertisements on children - Journalism, Languages and Culture - Ludhiana PAU 1997 - 119,12L

The findings of the study showed that children watched a lot of TV and consequently advertising. The impact of TV advertising was greatest among children from lower and middle strata families Not only did these children like commercials, they were also mo

Subjects--Topical Terms:
TELEVISION ADVERTISING AND CHILDREN

Subjects--Index Terms: ADVERTISEMENTS TELEVISION CHILDREN IMPACT PROMISES TELEVISION ADVERTISING AND CHILDREN

Dewey Class. No.: T 659.143 M45I

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