Impact of T.V. advertisements on children (Record no. 115198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00855nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s1997 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | T 659.143 M45I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MATHUR, Shivani |
| 245 #0 - TITLE STATEMENT | |
| Title | Impact of T.V. advertisements on children |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Journalism, Languages and Culture |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Ludhiana |
| Name of publisher, distributor, etc. | PAU |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 119,12L |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The findings of the study showed that children watched a lot of TV and consequently advertising. The impact of TV advertising was greatest among children from lower and middle strata families Not only did these children like commercials, they were also mo |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | TELEVISION ADVERTISING AND CHILDREN |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISEMENTS TELEVISION |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CHILDREN |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | IMPACT |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | PROMISES |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | TELEVISION ADVERTISING AND CHILDREN |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Theses/ Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | T 659.143 M45I | 220123 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation | |||||
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | T 659.143 M45I | 220124 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation |