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Comparative analysis of advertising campaigns of soft drinks: a case study of Coke and Pepsi advertisements

KATHURIA, Mridu

Comparative analysis of advertising campaigns of soft drinks: a case study of Coke and Pepsi advertisements - Ludhiana 1997 - 62,6L

Subjects--Topical Terms:
ADVERTISING -- SOFT DRINK INDUSTRY

Subjects--Index Terms: ADVERTISING -- SOFT DRINK INDUSTRY

Dewey Class. No.: 659.196 418 75 K13C

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