Comparative analysis of advertising campaigns of soft drinks: a case study of Coke and Pepsi advertisements (Record no. 115387)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00480nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s1997 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.196 418 75 K13C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KATHURIA, Mridu |
| 245 ## - TITLE STATEMENT | |
| Title | Comparative analysis of advertising campaigns of soft drinks: a case study of Coke and Pepsi advertisements |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Ludhiana |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 62,6L |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING -- SOFT DRINK INDUSTRY |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING -- SOFT DRINK INDUSTRY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Theses/ Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | 659.196 418 75 K13C | 220542 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation | |||||
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | 659.196 418 75 K13C | 220543 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation |