Normal view MARC view ISBD view

Changing patterns of advertising in India

SAYAL, Richa

Changing patterns of advertising in India - Journalism, Languages and Culture - Ludhiana PAU 1997 - 88,4L

The study revealed that the trend of one illustration per copy was more pronounced in the beginning and end of the decade (1987-1997) while in the middle two illustrations per copy was more prevalent. Use of full colour ad copies had increased towards the

Subjects--Topical Terms:
ADVERTISING

Subjects--Index Terms: ADVERTISING ADVERTISING CHANGES COLOUR ILLUSTRATIONS MONOCHROME

Dewey Class. No.: T 659.1 S16C

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)