Changing patterns of advertising in India (Record no. 115494)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00817nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s1997 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | T 659.1 S16C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SAYAL, Richa |
| 245 #0 - TITLE STATEMENT | |
| Title | Changing patterns of advertising in India |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Journalism, Languages and Culture |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Ludhiana |
| Name of publisher, distributor, etc. | PAU |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 88,4L |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The study revealed that the trend of one illustration per copy was more pronounced in the beginning and end of the decade (1987-1997) while in the middle two illustrations per copy was more prevalent. Use of full colour ad copies had increased towards the |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CHANGES |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | COLOUR |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ILLUSTRATIONS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MONOCHROME |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Theses/ Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | T 659.1 S16C | 220762 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation | |||||
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | T 659.1 S16C | 220763 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation |