Women in print advertisements - Their role portrayal and its effect on purchase intention of women"
Tarundeep
Women in print advertisements - Their role portrayal and its effect on purchase intention of women" - Business Management - Ludhiana PAU 2008 - 29cm; 57L
This study tries to find out the effect of different role portrayals of women in print media on the purchase intention of women. For that purpose it identifies three print advertisements each using one of the three selected role portrayals for which the e
FINANCIAL STATMENTS
ACCOUNTING ADVERTISING FINANCIAL STATMENTS STOCKS WOMEN CONSUMERS WOMEN IN ADVERTISING
T 659.13 T16W
Women in print advertisements - Their role portrayal and its effect on purchase intention of women" - Business Management - Ludhiana PAU 2008 - 29cm; 57L
This study tries to find out the effect of different role portrayals of women in print media on the purchase intention of women. For that purpose it identifies three print advertisements each using one of the three selected role portrayals for which the e
FINANCIAL STATMENTS
ACCOUNTING ADVERTISING FINANCIAL STATMENTS STOCKS WOMEN CONSUMERS WOMEN IN ADVERTISING
T 659.13 T16W