Women in print advertisements - Their role portrayal and its effect on purchase intention of women" (Record no. 129366)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00894nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2008 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | T 659.13 T16W |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tarundeep |
| 245 #0 - TITLE STATEMENT | |
| Title | Women in print advertisements - Their role portrayal and its effect on purchase intention of women" |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Business Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Ludhiana |
| Name of publisher, distributor, etc. | PAU |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 29cm; 57L |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study tries to find out the effect of different role portrayals of women in print media on the purchase intention of women. For that purpose it identifies three print advertisements each using one of the three selected role portrayals for which the e |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | FINANCIAL STATMENTS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ACCOUNTING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | FINANCIAL STATMENTS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | STOCKS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | WOMEN CONSUMERS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | WOMEN IN ADVERTISING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Theses/ Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 13/11/2009 | T 659.13 T16W | 250254 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation | |||||
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 13/11/2009 | T 659.13 T16W | 250255 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation |