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Study of factors influencing the purchase of selected branded commodity food products in Ludhiana City

Gill, Paramjeet

Study of factors influencing the purchase of selected branded commodity food products in Ludhiana City - Business Management - Ludhiana PAU 2009 - 29cm. ; 63L

The study was conducted to know the brand awareness and perceptions of consumers towards selected branded commodity food products and an attempt was also made to study the factors influencing the purchase of selected branded commodity food products in Lud

Subjects--Topical Terms:
FOOD AND FOOD PRODUCTS

Subjects--Index Terms: FOOD AND FOOD PRODUCTS

Dewey Class. No.: T 641.3 G36S

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