Study of factors influencing the purchase of selected branded commodity food products in Ludhiana City
Material type: TextPublication details: Ludhiana PAU 2009Edition: Business ManagementDescription: 29cm. ; 63LSubject(s): DDC classification:- T 641.3 G36S
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Theses/ Dissertation | Mohinder Singh Randhawa Library | T 641.3 G36S (Browse shelf(Opens below)) | Not for loan | 250294 | ||
Theses/ Dissertation | Mohinder Singh Randhawa Library | T 641.3 G36S (Browse shelf(Opens below)) | Not for loan | 250295 |
The study was conducted to know the brand awareness and perceptions of consumers towards selected branded commodity food products and an attempt was also made to study the factors influencing the purchase of selected branded commodity food products in Lud
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