Consumer purchase behaviour towards store brands and national brands:An empirical study
Saini Hardeep Singh
Consumer purchase behaviour towards store brands and national brands:An empirical study - Marketing Management - Ludhiana PAU 2013 - 29cm.;63
The study was conducted to analyze consumer perceptions towards store brands and national brands in selected product categories. An attempt was also made to study the consumer purchase behavior towards store brands and national brands, and to study the in
CONSUMER PREFERENCES 2.CONSUMER BEHAVIOUR 3.BRAND CHOICE
CONSUMER PREFERENCES 2.CONSUMER BEHAVIOU
T658.834 H28C H28C
Consumer purchase behaviour towards store brands and national brands:An empirical study - Marketing Management - Ludhiana PAU 2013 - 29cm.;63
The study was conducted to analyze consumer perceptions towards store brands and national brands in selected product categories. An attempt was also made to study the consumer purchase behavior towards store brands and national brands, and to study the in
CONSUMER PREFERENCES 2.CONSUMER BEHAVIOUR 3.BRAND CHOICE
CONSUMER PREFERENCES 2.CONSUMER BEHAVIOU
T658.834 H28C H28C